The power of using music and sound effects in your marketing videos
Use music to set the tone (pun intended) in your videos to stir emotions and turn your viewer's maybe into yes, Yes, YES!
Imagine for a second how different the ending of Titanic would have been without the iconic heartstring pulling soundtrack.
It would just be weird, yeah?  We've moved beyond Charlie Chaplin silent movies and into a world where it's truly uncomfortable to sit and watch something without music and sound effects.
Here are 5 reasons to spark up your videos with audio and why adding those tiny little finishing touch (the right way) could mean the difference between hearing crickets or ka'ching!
3 Key Roles Music Plays In Marketing
Branding
Create memorable brand association
Emotion
Build up high sales emotive energy
Simplicity
Drives the sales scripts message home
Add Your Email Below For Instant COMPLETELY FREEÂ Delivery Of
UNRESTRICTED LICENSE To 100 Great Sound Effects & Music Tracks
We promise not to spam you and to only send you relevant information/downloads you'll find useful. If at any time you no longer want to receive our emails, click the unsubscribe button at the bottom of the emails.
Using FX & Music For Branding
Jingles are the best way for your brand to become a household name, but how does that work for digital/affiliate/online marketers?
Creating a lasting and easily identifiable jingle has been a not-so-secret secret of the mega corporations for decades.
You try convince me there hasn't been at least one time in your life where you've absentmindedly "Bah-da-bah-bah-bah"ed the I'm Loving It jingle. If you didn't - I'm guessing you don't own a television, so click below for a refresher and see just how catchy that is!
These days, we've got less 'marketing jingles' and more brands leveraging off of established pop music culture, using hits or music that sounds like hits to grow their brand.
Which is where you can cash in with your videos.  Of course, you can't just crank up the latest Spotify playlist and use it as a backing track, you'll get in big trouble...
However, you CAN create a similar effect without having to set up massive partnership/sponsorship deal and use royalty free sound tracks, to start creating a connection in your viewers mind.
Using a specific tune in your videos for a few months, or a certain style of music gives them that 'coming home' feeling, building trust and awareness of your brand.
Using Music/FX To Trigger Emotion
Music is highly tied in with emotion. Whether it's the rush of party/dance music in a club, or the overwhelming sadness when an ex-lover's song comes on the radio.Â
Music is the glue that connects memories and experiences, to emotions. If you're feeling down, a great way to lift your energy is to crank up your favourite tunes. In the same way, the right sound effect and music backing track can excite, it can motivate, it can get people into a mindset of willingness to listen, learn & buy.
Look below for some examples of how it works in cinema.
Watch the video above, as they've taken an iconic cinematic moment and played different music styles over the video. How does each one make you feel?
Just for some fun, check this Willy Wonka horror trailer out! They've taken pieces of the movie and added scary music and fx, to make it very different!
In marketing you can see a similar thing, it doesn't have to be a hollywood blockbuster to benefit!
Watch each of the examples below to see how they've used music and sound effects for massive impact.
Case Study #1 Revitaa Pro
This offer is the second top ranked offer on Clickbank and uses sound effects and a driving music sound track, click the button below and listen to it, you'll be amazed!
Case Study #2 Javaburn
Best seller, Javaburn sells a coffee weight loss product - the sound track is so buzzed it feels like music would sound if it was caffeinated!
Case Study #3 Manifestation Gods
This soundtrack has a unique blend of 'yoga retreat' zen music along with an exciting manifestation energy to it!
Making Your Marketing Life Easier
If you're thinking in order for you to be highly successful in online marketing, you need to make super fancy videos with carefully/perfectly scripted marketing messages - think again!
In movies they'll use sound effects to create tension, like the creek of a door ... or a music track that creates mystery and sets the tone for what's going to happen.
In marketing, you can do a similar thing, by just adding an upbeat vibe over a screenshare video like what PrimeStocks (Dec 2021 #1 best seller on JVZoo) did.
Case Study #1 PrimeStocks: Best Seller On JVZoo For Dec 2021
Scroll to the demo video and you'll see, they didn't even add a voice over, and ended 2021 as the top selling digital offer on JVZoo.
Jingles are the best way for your brand to become a household name, but how does that work for digital/affiliate/online marketers?
Creating a lasting and easily identifiable jingle has been a not-so-secret secret of the mega corporations for decades.
You try convince me there hasn't been at least one time in your life where you've absentmindedly "Bah-da-bah-bah-bah"ed the I'm Loving It jingle. If you didn't - I'm guessing you don't own a television, so click below for a refresher and see just how catchy that is!
Let Us Make Your Marketing Life Even Easier!
Add Your Email Below For UNRESTRICTED LICENSE To 100 Great Sound Effects & Music Tracks Completely FREE!
You'll Get 50 High Quality Music Tracks
USE THEM IN YOUR PERSONAL OR MARKETING CREATIONS
 You'll Also Get 50 Sound FX Tracks
USE THEM TO MAKE GAMES, VIDEOS, RINGTONES OR ANYTHING ELSE!
AND SO MANY PRACTICAL SOUND EFFECT TO JAZZ UP YOUR PROJECT
This Collection Is Perfect For:
Video Makers
YouTubers
Product Creators
Podcasters
Vloggers
Anyone Needing Sounds!
Add Your Email Below To Claim Your 100 Free Tracks!
We promise not to spam you and to only send you relevant information/downloads you'll find useful. If at any time you no longer want to receive our emails, click the unsubscribe button at the bottom of the emails.